Again that's part of the reason why t

użytkownik Dołączył: 05 Gru 2023 Posty: 3

They don't eat right. They don't like the taste of fruit, they don't like the taste of vegetables. So obviously, getting that feedback from them and understanding that it's something that they enjoy. And I suppose there's a prestige element to Telegram Number it as well, and showing that they've got their nutrition cared for. They're working with quite a cool new brand. It was kind of working with them on the journey. Youth Sport Nutrition was launched by consulting teens through taste tests to find the most effective and tasty formulas. Youth Sport Nutrition Felix: When it comes to developing the product that is both effective and meets the taste of your end-user? Lou: It's incredibly difficult. I think even if you just look at it from a raw manufacturing side of things, when I first started, I must've phoned 50+ companies. No one wanted to take the risk. I think that the concept itself is very much ahead of the innovation curve. It's obviously never been done before.

It's a very niche market, so I think from their side, if you're looking at new product development, it would have required a larger time commitment. When I got to speak to one who we still work with to this day, what he said is that they get a lot of people with just ideas. It's a huge time constraint for the manufacturers, so they've got to filter out those who aren't serious and those who actually might actually hit on something new that might take off. It's very tricky to get a product to market that doesn't exist today, so a lot of the larger companies], we couldn't get any traction with. We actually found a smaller manufacturer who eventually we got to take upon us to try an idea. It took just under two years in R&D to bring the product to market. And one of the biggest barriers was the taste profile because obviously we've got specific amounts of nutrients that we need to make the product effective. So it's about putting all of that together and then still making it taste nice without loading it full of sugar as well. So what we did was we got a couple of iterations of the product, and we blind tested them with young athletes themselves, and they picked the best three. We looked at the mass market, we basically copied the flavor variants that McDonald's milkshakes are offered in, so it's vanilla, strawberry, and chocolate.

Felix: What was it about your pitch that convinced the manufacturers to work with you? Lou: I've had the idea for quite some time and I scoured the market to see if there's anyone doing it already, if it was possible, obviously if it was commercially viable as well. So I think it's the fact that no one's obviously brought this to market. It's a big risk for them, but it's also potentially quite lucrative if we can get it to take off. So I think they saw through that. They saw the drive and the passion on my side, and they took upon based on that. Managing time and building a reputation from scratch Felix: When you dove into starting your business full time, what did you spend your first 30 days focused on? Lou: I think first and foremost, for me it was around ensuring that we can communicate and bring this product together, obviously make it commercially viable, make it safe, and make it something that adds value.